21st Annual Oral, Head, and Neck Cancer Awareness Week® (OHANCAW®), April 7-14, 2019

Publicity guide, media relations and marketing materials

Publicity Guide

  • 2019 OHANCAW® Publicity Cover Note (Coming Soon!)
  • 2019 Media Outreach Publicity Guide (Coming Soon!)
  • 2019 How to Host Guide (Coming Soon!)


Media Relations Materials

  • 2019 OHANCAW® Local Customizable Release (Coming Soon!)
  • 2019 OHANCAW® Bylined Matte Release (Coming Soon!)
  • 2019 OHANCAW® Fact Sheet (Coming Soon!)
  • 2019 Photo-Release Form (Coming Soon!)


Social Media Creative

Instructions on accepted format for the social media captions are available in the 2019 Publicity Guide.

  • 2019 OHANCAW® Social Media Creatives (Coming Soon!)

Customizable

  • Includes space to include screening site’s information
  • Can be edited through Adobe Acrobat Pro DC or Adobe Illustrator
  • It is ideal to change content through Illustrator, but if the software is not available, it is still possible through Adobe Acrobat Pro DC but requires more steps in order to change site content
  • If the site hosts are not accustomed to the software, we have provided the following instructions to change site content in both software
How to edit in Adobe Acrobat Pro
  1. Open file in software
  2. Under EDIT navigation select EDIT TEXT & IMAGES
  3. Scroll to second image
  4. On the LEFT SIDEBAR select the LAYERS CONTENT ICON (fourth icon, right below the paperclip icon)
  5. Next to CREATIVE LAYERS is the VISIBLE TOGGLE ICON (eye icon on the left)
  6. Deselect by clicking on the icon and the site information should be the only layer being displayed
  7. Reselect the visible layer and replace the information with your site information (text format may act odd but it will work properly once you finish placing your information and do not change the layer shape)
  8. Make sure to include the following information:
    • Name of Screening Site
    • Dates of Screening
    • Contact Information
    • Screening Site website
  1. After changing the text, select the visible layer icon again and the creative should be visible again.
  2. If the site information is overlapping the design language, deselect again and drag the site information layer into a correct position
  3. Reselect visible toggle icon. If it’s still not correctly positioned, repeat the past couple of steps until it is.
  4. DO NOT TRY TO REALIGN INFORMATION WHEN CREATIVE LAYER IS STILL VISIBLE. ONLY PARTS OF THE TEXT WOULD BE MOVED.
How to save and export through Adobe Acrobat Pro
  1. Once you are done editing the content, on the navigation bar, select FILE and select SAVE/SAVE AS
  2. After saving, select FILE again < EXPORT TO < IMAGE < JPEG OR PNG
  3. The file should be under 1MB, if it not, please contact us. Facebook or Twitter will not upload the creative to your site page

Standard

If screening site host does not have the necessary software to edit information site, a standard version is provided in the PDF. file above and PNG. file below. To use, simply save the image file below and upload to your social media.

When publishing creative on social media, please provide your event information in the caption.

Instructions for setting up captions are available in the 2019 Publicity Guide.



Flyers

If you would like to post additional marketing materials, we have provided a flyer, available below, that is formatted to print at 8.5 in x 11 in. It is not necessary to have special software to edit the information on the poster.

  • 2019 OHANCAW® Flyer (Coming Soon!)

Customizable

  • Includes space to include screening site’s information
  • Can be edited through Adobe Acrobat Pro DC or Adobe Illustrator
  • If the host only wants to include their site information onto the flyer, it can be also be done in Adobe Photoshop
  • If the site hosts are not accustomed to the software, we have provided the following instructions to change site content in both software
How to edit in Adobe Acrobat Pro
  1. Open file in software
  2. Under EDIT navigation select EDIT TEXT & IMAGES
  3. Scroll to second image
  4. On the LEFT SIDEBAR select the LAYERS CONTENT ICON (fourth icon, right below the paperclip icon)
  5. Next to CREATIVE LAYERS is the VISIBLE TOGGLE ICON (eye icon on the left)
  6. Deselect by clicking on the icon and the site information should be the only layer being displayed
  7. Reselect the visible layer and replace the information with your site information (text format may act odd but it will work properly once you finish placing your information and do not change the layer shape)
  8. Make sure to include the following information:
    • Name of Screening Site
    • Dates of Screening
    • Contact Information
    • Screening Site website
  1. After changing the text, select the visible layer icon again and the creative should be visible again.
  2. If the site information is overlapping the design language, deselect again and drag the site information layer into a correct position
  3. Reselect visible toggle icon. If it’s still not correctly positioned, repeat the past couple of steps until it is.
  4. DO NOT TRY TO REALIGN INFORMATION WHEN CREATIVE LAYER IS STILL VISIBLE. ONLY PARTS OF THE TEXT WOULD BE MOVED.
How to edit in Adobe Illustrator or Photoshop
    1. Open the PDF. file in the Adobe software
    2. On the LEFT SIDEBAR, select the TYPE TOOL or use the shortcut by pressing the “T” key
    3. Click between the EVENT INFO: and the line
    4. Type in your screening site information
    5. Make sure to include the following information:
      • Name of Screening Site
      • Dates of Screening
      • Contact Information
      • Screening Site website
    1. After you finish editing, save and print.


Posters

A printed poster will be included in the kit that will be provided mid-March, with space below it to include your event information. It is not necessary to have special software to edit the poster.

The poster is available, however, if you would like to customize it or print additional posters. Please make sure that your printer has the capability to print 12 in x 16.75 in documents, if your site plans on printing additional posters or plan on customizing it. If your printer does not, we have a flyer available above that is formatted to print at 8.5 in x 11 in.

  • Head and Neck Cancer Alliance OHANCAW Screening Poster (Coming Soon!)

Customizable

  • Can be edited through Adobe Acrobat Pro DC or Adobe Illustrator
  • If the host only wants to include their site information onto the flyer, it can be also be done in Adobe Photoshop
  • If the site hosts are not accustomed to the software, we have provided the following instructions to change site content in both software
How to edit in Adobe Acrobat Pro
  1. Open file in software
  2. Under EDIT navigation select EDIT TEXT & IMAGES
  3. Scroll to second image
  4. On the LEFT SIDEBAR select the LAYERS CONTENT ICON (fourth icon, right below the paperclip icon)
  5. Next to CREATIVE LAYERS is the VISIBLE TOGGLE ICON (eye icon on the left)
  6. Deselect by clicking on the icon and the site information should be the only layer being displayed
  7. Reselect the visible layer and replace the information with your site information (text format may act odd but it will work properly once you finish placing your information and do not change the layer shape)
  8. Make sure to include the following information:
    • Name of Screening Site
    • Dates of Screening
    • Contact Information
    • Screening Site website
  1. After changing the text, select the visible layer icon again and the creative should be visible again
  2. If the site information is overlapping the design language, deselect again and drag the site information layer into a correct position
  3. Reselect visible toggle icon. If it’s still not correctly positioned, repeat the past couple of steps until it is.
  4. DO NOT TRY TO REALIGN INFORMATION WHEN CREATIVE LAYER IS STILL VISIBLE. ONLY PARTS OF THE TEXT WOULD BE MOVED.
How to edit in Adobe Illustrator or Photoshop
  1. Open the PDF. file in the Adobe software
  2. On the LEFT SIDEBAR, select the TYPE TOOL or use the shortcut by pressing the “T” key
  3. Click between the EVENT INFO: and the line
  4. Type in your screening site information
  5. Make sure to include the following information:
    • Name of Screening Site
    • Dates of Screening
    • Contact Information
    • Screening Site website
  1. After you finish editing, save and print.

This program is generously supported by a grant from